Slab Dream Lab had a unique product, a lot of enthusiasm and a real commitment to their product. They just needed a proper online store to operate.
Slab Dream Lab had an e-c0mmerce site. It was built on a content management platform with an e-commerce module that did not provide much flexibility in the way the store looked or operated for visitors. Plus it had virtually no reporting features on the backend.
The most obvious and efficient solution was to move the store to full fledged e-commerce system. So I set up a Magento store, added a fresh new look, arranged for professional photography and wrote content. I really wanted to zero in on the uniqueness of the product and highlight just how fun it could be through copy and lifestyle photos.
I also got this site showing up in the search engines – that is awesome. I can’t be more proud of every aspect of this website.