McGinn-Wilkins came to Run Ruffian with a website, that quite honestly, looked like it never got all the way done. Navigation didn’t make sense and content was either cumbersome to read or not complete.
Since most people understand home automation and home theaters, we took the approach that you don’t need a lot of paragraphs of information – rather we wanted clean, modern imagery – Apple style to state the obvious.
The result is a clean, crisp website with bursts of short information that scrolls down the page. It says to the visitor “we have the best equipment and service for YOUR home automation and home theater.”
Simple messages, said in a simple way, with simple pictures — not so simple to do by the way.